Speech Writing & Presenting with Impact
A One or Two Day Course with Max Atkinson

This one or two-day course covers the basic principles of effective speech writing and presentation and is designed to cater for participants of any level of ability or experience.
Day One will be restricted to a maximum of 10 participants
Day Two (optional) will be devoted to practical video-based coaching for a maximum of 5 participants

The course also provides an opportunity for communications and training managers to experience at first hand what makes our programmes unique.
Date: 10-11 October 2013

Venue: Institute of Directors, 116 Pall Mall, London, SW1Y 5ED

Fee for first day (10 October, 2013): £499.00
Fee for both days (10-11 October): £899.00

For further details and booking form, please email or phone Max Atkinson on 01749 870178.

Course outline:


Understanding the language of public speaking and presentation
Differences between written and spoken communication; how speaking to an audience differs from speaking in a conversation; practical exercise in which a video
clip is used to illustrate key points.

How to get messages across with maximum impact
The main rhetorical techniques, types of imagery and story-telling used by effective speakers are illustrated by short video clips of politicians in action. Examples from other types of speeches and presentations are then used to show how the same techniques can be used to get key messages across, regardless of subject matter or type of audience.

Speechwriting Exercise
Delegates put the principles into practice by redrafting a complex statement into a more striking series of phrases and sentences.

Life After Death from PowerPoint
Standing next to a projector, putting on one slide after another, has become the ‘industry standard model’ of presentation. Although widely taught as good practice, research shows that it is often widely disliked by audiences and may be wasting the UK economy in excess of £8 billion a year. This session reports on audience reactions to visual aids, and shows how to make more effective use of PowerPoint, and other visual aids.

How to Structure and Prepare a Speech or Presentation
Why a clear structure is so important to audiences and some techniques for organising content and getting it across effectively.

Putting Principles into Practice
Delegates work in groups preparing short speeches to be delivered at the end of the session.

Concluding Review


Preparation & Delivery
Delegates prepare speeches/presentations
Delegates’ speeches/presentations are videotaped
Individual feedback and coaching based on videotapes

Review and Discussion of Themes raised by Delegates
Further discussion of issues not yet covered and/or matters arising from the course so far.

Preparation for Final Speeches/Presentations
Delegates work together in groups to prepare presentation for final practical session.

Group Presentations, feedback and coaching


Please register [ ] delegate(s) for the One-day*/Two-day course*

I include a cheque*/please send an invoice*

(*delete as appropriate).






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Westbury-sub-Mendop, Wells, Somerset, BA5 1HL