Speech Writing & Presenting with Impact
One or Two Day Course with Max Atkinson
one or two-day course covers the basic principles
of effective speech writing and presentation and is
designed to cater for participants of any level of
ability or experience.
restricted to a maximum of 10 participants
will be devoted to practical video-based coaching
for a maximum of 5 participants
course also provides an opportunity for
communications and training managers to experience
at first hand what makes our programmes unique.
10-11 October 2013 Venue:
Institute of Directors, 116 Pall Mall, London, SW1Y
for first day
(10 October, 2013):£499.00
for both days
further details and booking form,
phone Max Atkinson on 01749 870178.
DAY ONE: SPEECH WRITING AND PREPARATION
Understanding the language of public speaking and
between written and spoken communication; how
speaking to an audience differs from speaking in a
conversation; practical exercise in which a video
clip is used to illustrate key points.
How to get messages across with maximum impact
main rhetorical techniques, types of imagery and
story-telling used by effective speakers are
illustrated by short video clips of politicians in
action. Examples from other types of speeches and
presentations are then used to show how the same
techniques can be used to get key messages across,
regardless of subject matter or type of audience.
put the principles into practice by redrafting a
complex statement into a more striking series of
phrases and sentences.
After Death from PowerPoint
next to a projector, putting on one slide after
another, has become the ‘industry standard model’
of presentation. Although widely taught as good
practice, research shows that it is often widely
disliked by audiences and may be wasting the UK
economy in excess of £8 billion a year. This
session reports on audience reactions to visual
aids, and shows how to make more effective use of
PowerPoint, and other visual aids.
to Structure and Prepare a Speech or Presentation
clear structure is so important to audiences and
some techniques for organising content and getting
it across effectively.
Principles into Practice
work in groups preparing short speeches to be
delivered at the end of the session.
TWO: PRESENTING WITH IMPACT COACHING SESSIONS
Delegates’ speeches/presentations are videotaped
Individual feedback and coaching based on
Review and Discussion of Themes raised by Delegates
discussion of issues not yet covered and/or matters
arising from the course so far.
for Final Speeches/Presentations
work together in groups to prepare presentation for
final practical session.
Group Presentations, feedback and coaching
register [ ] delegate(s) for the One-day*/Two-day
I include a cheque*/please send an invoice*
this page and post the form to
Atkinson Communications, The Old Vicarage,
Westbury-sub-Mendop, Wells, Somerset, BA5