
What makes our approach different?
Delegate feedback regularly singles out three factors:
1. The focus on how to make more effective use of
language.
2. The fact that the techniques are soundly based on
original research into verbal and non-verbal
communication, and audience reactions to different
styles of speaking - which enables us to provide
detailed guidance on what audiences actually like and
dislike.
3. The analysis of what's wrong with PowerPoint
presentations and how to avoid inflicting death from
1,000 slides.
Personal
coaching
Speechwriting Course
Our speechwriting seminars, workshops and courses, usually lasting from half a day to a day, are run by professionals with experience of working at the highest levels in politics and industry.

They have proved a popular and speedy
way for both new and experienced speechwriters to learn
the art of 'writing with their ears'.
Click here for specimen outline.
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Presentation and Public Speaking
Courses
The starting point
for all our public speaking and presentation skills
courses is that the audience is always right - which is
why effectiveness depends on knowing
how they react to different ways of speaking.
Most of our speaker training
programmes last for one or two days with groups of six
or twelve delegates, and:
- focus on presentation skills shown by research to impress audiences;
- use videotaped excerpts from actual speeches to illustrate good and bad practice;
- provide individual coaching based on videotapes of delegate presentations;
- show how to make more effective use of visual aids;
- equip speakers with the capability to use rhetorical techniques to get their messages across with maximum impact;
- debunk some of the more outrageous claims about the importance of non-verbal communication.
Examples of programmes lasting for different durations can be downloaded in differnt formats by clicking on MS Word or PDF (allow a few moments for files to download).
Managing Meetings
Research based programmes for groups
and individuals on how to chair and participate more
effectively in meetings.
Seminars
and Keynote Speaking
When larger
numbers are involved, we have proven programmes lasting
from a half-day to a full day.
Max Atkinson is also a regular keynote speaker at a
variety of different business meetings and
conferences.
